An online community marketplace to buy your wine directly from the producer to buy responsibly is now possible and it is in the Wine Republic that it happens.
Credit Republik |
Too often, the consumer finds himself in front of a shelf of wines and hesitates for long minutes to end up buying a wine at random. It is only when tasting it that he will discover that it is a real picket or a small pearl that he will have difficulty finding again.. It is from this observation that the Start-up Wine Republik was born in 2014.
People at the heart of the exchange
The objective of the platform is to recreate a link between consumers and winegrowers. The winegrower is a full participant in the act of purchase. When an order is placed on the marketplace, the winemaker prepares the wine boxes directly at the estate to send it to the consumer without intermediaries to guarantee a fair price for all.
But this very first community marketplace does not end there. The winemaker puts all his know-how and his passion to produce a wine that resembles him. Know the winegrower, it's already knowing your wine. This is why the platform relies on a detailed presentation of the producer as well as that of the wine to understand his vision and his work.. In addition to the traditional information on the appellation, the grape variety, vintage or food / wine pairings, we are offered the opportunity to discover the person behind. Like social networks, it is possible to consult and follow the profile of the winegrower to discover a little of his personal history and superb photographs of the domain on which he works.
Credit Republik |
The consumer is also engaged in the exchange and has a role to play. After an appreciated tasting - or not —, the site recommends that the community rate and comment on the wine to give their opinion. A member can decide to "save" a wine to order it or recommend it later by adding it to their favorite wines. But the interactivity doesn't stop there., it is also possible to follow the activity of other members of the community.
To learn more and more, each wine is accompanied by information about the region of production. It is a good way to know the role of the terroir in the typicality of the wine and above all to learn to understand it better..
Commitment is a priority
The oenological advisor of this young Parisian start-up favors producers who respect their vines, the environment and consumers - All the better for us ! —
The site eliminates intermediaries to guarantee a fair price for consumers as well as adequate remuneration for committed winegrowers.
The Internet is a great tool for learning and being informed, but nothing better than meeting winegrowers and other wine enthusiasts to exchange views and Wine Republik has understood it well. Events are organized regularly to present a selection of wines.
The opinion of Beaux-Vins
As a consumer and wine lover, I like to see Start-Ups like Wine Republik which show a strong commitment to their activity: the environmental Protection, the desire to discover quality products and to show the men and women behind them by recreating the link between consumers and winegrowers. An online wine sales website must have strong interactivity to help consumers choose the product that best suits them..
On the opposite side of the spectrum, we find giants of online sales — fit for Leviathan — like Amazon — remember, I was talking about it here — which shows no commitment, no interactivity and even fewer prescriptions — transmitting information to help the consumer to form the most precise possible idea of the product —
In short, Beaux-Vins adore and I invite you to find Wine Republik on their site web.
The little extra, Beaux-Vins sponsors you with the code FHZZ2148 to receive a voucher from 10 € for your first order.
Read also :
- eBay embarks on the online wine sales race
- Buying wine has never been easier than with Twil
- Wine – What is a winetech ?
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