The Rhône Valley appellation of origin, Grignan-les-Adhémar, innovates to enhance their wines. For the first time, it involves consumers and Lyon concept stores in the creation and choice of their next visual identity.
A new identity that looks like you
In the heart of Drôme, the Grignan-les-Adhémar appellation breaks the codes with this new collaborative photographic project. This very modern and urban initiative is absolutely unique. It highlights the desire of the appellation to change the image of its vineyard while preserving its strong values.
Grignan-les-Adhémar to find on #lestablesdegout
This project comes to life with the strong theme of sharing a meal. Previously, the appellation had already highlighted the beauty of the vineyard with a poster revealing a country restaurant as close as possible to the vines with the signature "Harmony is in its nature". Indirectly, this poster highlights the many winegrowers of the Grignan-les-Adhémar appellation who have chosen to open their estates as tables d'hôte.
© AOC Grignan-les-Adhémar
This time, Grignan-les-Adhémar chooses a more urban interpretation in the concept stores of Lyon. Similarly,, the signature evolves by becoming "the taste of the moment".
Six visuals have been selected to highlight the wines of the appellation. Only one will be retained thanks to your participation until 18 October at the #lestablesdegout project.
An end-to-end collaborative approach
In total, six Lyon concept stores participated in the creation of visuals anchored in our daily lives and obviously highlighting the wines of Grignan-les-Adhémar.
Its different proposals, all as beautiful as each other, is currently put to the vote of three communities to choose which one will be retained.
The first is formed by the customers of the concept stores, customers of wineries and wine bars in their neighborhood, but also fans of Grignan-les-Adhémar on social networks. The visual that will receive the most votes will become the new official visual of the AOC Grignan-les-Adhémar !
Discover the photographs
… And that's not all
After the vote, a draw will designate 2 winners who will each win a voucher of 200 euros to be used in the concept store whose table has won the maximum number of votes… So to your votes !
You can find the visuals and the contest thanks to the links below :
Jean-Nicolas Mouretin
Find other food and wine pairings :
- Wine : discover the vineyards of the Rhone Valley
- Discover the Beaujolais vineyard
- Lyon - Discover wine differently with the University of Wine
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The photos are too beautiful… they reflect a lot of romanticism. .