From 12 November to 24 December 2020, the Cognac interprofessional organization is organizing a major French mixology competition. This initiative is part of a series of events around the world.
Whether in France, in the United States or in China, the Cognac appellation has launched numerous cocktail contests thanks to social networks. A great way to highlight the talents of connected bartenders in this period that you know is difficult for bar professionals…
© www.cognac.fr
Bartender Contest in France and Great Britain
From the 12 November, the Cognac industry is launching a major digital competition dedicated to French bartenders. Then, the Contest will take place in Great Britain at the start 2021.
The Cognac Bartender Contest is part of a collaboration with Spirits Hunters. The principle of the competition is simple, but terribly effective ! Bartenders who wish to participate in the competition must share on Instagram a video tutorial presenting the creation of a Cognac-based cocktail.
Every week, two winners will be selected for their talent as mixologists. At the end of the four weeks of this competition, the big winner will be selected from among the winners by the Cognac producers. He will be welcomed by the latter and will receive an endowment of 1000 dollars from Spirits Hunters.
Obviously, Internet users will be able to follow this competition 100% digital on the official Instagram accounts of Cognac and Spirits Hunters accessible below.
The Cognac Connection competition in the United States
Last august, a large Cognac Connection competition was held in the United States. This initiative gave the opportunity to American bartenders and mixologists to showcase their talent and demonstrate their knowledge of Cognac.
Not less than 120 bar professionals answered the call and entered the competition. So, 10 winners were selected from among the 90 recipes offered on social networks. Each of them won a scholarship of € 1,000 to access training led by bar experts.
Moreover, you will soon be able to discover these ten best cocktails on the official site of Cognac Connection. You can already discover the recipes and relive the competition in the United States on the official Cognac account below.
Training courses and cocktail competitions in China
China is increasingly interested in mixology. Training sessions were therefore organized during the summer in Beijing, Shanghai et Guangzhou. They were intended to raise awareness 130 local bartenders to introduce them to the beauty of cognacs.
At the end of these trainings, they were able to make two cocktails to win various promotional items for their bar. The finalist was contested by six finalists on 18 last august. The jury chose M. Xiang Gao, from The Fabric Union bar in Shenzhen for its VSOP cognac-based cocktail, chocolat, raspberry puree, lemon and Amaro Averna.
Jean-Nicolas Mouretin
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