How to choose a bottle of wine in a supermarket ?

Why would you want to buy wine, a product that rhymes with pleasure and emotion elsewhere than in a high place of consumerism ? You know this place full of magic where you can buy your favorite horsemeat lasagna and your wine at the pifometer without any advice ? I understand that it is difficult to find the time to go to the butcher to buy his meat, at the baker to buy your bread, before going to the market gardener then to the wine merchant.

I don't really condone going to the supermarket to buy your wine for multiple reasons - when you have one near your home — :

1. I tend to think that winegrowers sign the supermarket contract with a former KGB agent's knife under their throat,
2. tips for choosing your wine are at the bottom right - of the magazine ? —
3. the supermarket aims to maximize its profits. Who tells me that he does not offer wines that are more profitable than a good wine that is less profitable? ?

But since there will always be people who have no choice but to buy a bottle at the supermarket, I tell myself that offering some advice is the best way to help you in your quest for the beautiful wine of your dreams. So, Let's go !

Think before buying your wine

Thinking about the menu you go to your guests, remember to go on the Internet to find out about the right wine to go with it. You need to know what type of wine to look for, which region and with what vintage to best accompany your dinner. You can of course go to the Food Pairing category & Vins from this blog, compare it with a few other sites and blogs to form an accurate opinion. This will save you several minutes in the drinks department scratching your head.

I personally avoid sites with too precise a selection - buy on my site the wine of such winegrower, you'll see it's great ! - because you have to tell yourself : what is the interest of the site in offering this particular wine ? A reference that sells poorly in their catalog or even a disguised partnership ?

The fair price of wine

Spread the word, the price of a wine is not the result of its quality. It is not difficult to find a bottle at 8 € better than a wine at 15 €. Everything is simply the result of what is called the psychological price.

What is the psychological price ? This is a technique for determining the price that the greatest number of potential customers find acceptable for a given product or service. We manage to find it normal to spend 800 € for a smartphone, when we are not ready to spend more than 5 € for a good bottle of Beaujolais.

that being said, what is the best price range to buy wine in the supermarket ?

1. I don't think I'll surprise you by explaining that buying a wine for less than 2 € 50 is not really what you can call a good plan. Producing a bottle of wine costs at least around 1 € 50, add to that the cost of transport, storage, the margin of the merchant and the supermarket and you get the substantial margin that the winegrower can make on this type of operation.

2. Between 2 € 50 to 5 €, you should find respectable wines but no grand cru.
3. Between 5 to 10 €, you can find beautiful wines.
4. Beyond 10 €, you will find good wines and sometimes real surprises.

To buy smart, you have to read

Now is the time to take out the little card you made by thinking about which bottle best matches your dish and compare it to the back labels of the wine bottles lined up on the shelf. A quick glance at the origin of wine, to its grape variety, its vintage.

Favor IGP over AOC wines : wines of controlled origin (AOC) are no longer better quality than IGP, also called local wines. For the same region and at the same price, between an AOC wine and an IGP wine , prefer IGP wine. Less known and less famous, a local wine sold at a price close to that of an AOC will therefore be of equivalent or even higher quality.

Also favor young wines. Large-area wines are generally not the ones that will show the best aging potential - consumerism is your friend ! —, especially for budgets under 10 €. So choose a vintage from the last three years. Even if it means offering a wine to keep, you might as well have professional advice and a real selection in this direction.

Finally, do not blindly trust the medals decorating a bottle. Of course, medals are not a simple decoration affixed to the bottles, but it often leaves me perplexed. Oddly, we find that few - even not - medal-winning wines from wine merchants and the most prestigious wines do not participate in this kind of competition. It is therefore essential to put these little golden macaroons into perspective..

Among the recognized awards, we find the Concours Général Agricole de Paris, the Mâcon Wine Competition or the Vinalies Competition, as well as certain regional distinctions such as those of the Bordeaux or Lyon Competition.

It is important to have a finish