The legendary host of Apostrophes, renowned for his dictations, known for being the president of the jury Goncourt is also recognized for being a great defender of the Beaujolais wine region. This lover of this wine with whom he has a "carnal relationship" put, several years ago, its notoriety for supporting this beautiful region which is unfortunately experiencing a lasting crisis.

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Bernard Pivot, a child of Beaujolais

In the words of Bernard Pivot : "I spent all my youth in Beaujolais. I did all the work in the vineyard except pruning. I plowed, I sulphated, I harvested, I drew ... I have a carnal relationship with Beaujolais, an earthly relationship. "

He co-founded with the critic Périco Légasse, the Beaujolais Defense Committee. A wine that the French love to criticize when they no longer know it - those who know me know that I will repeat myself: « Non, Beaujolais is not just Beaujolais Nouveau and yes there are some nice wines from this region, don't mind ” —. Bernard Pivot lends his name every year to one of the cuvées from the Quincié-en-Beaujolais cooperative cellar where he owns a Beaujolais-villages wine estate.

"Beaujolais-villages, is the one I prefer because it is the easiest, the one I drink without thinking about it even if I don't think you can drink a wine while thinking of something else "he declares when selecting the Bernard Pivot cuvée 2015. — He thinks a lot in his sentence - Bernard Pivot has also distinguished himself as the author of the Dictionary of Wine Lovers and tirelessly scrutinizes Beaujolais wines "that we can drink every day", because they are "modest and fond" wines.

Of course, it is not a wine for special occasions, no castle, no custody - I don't believe a word of what I just wrote —, but one thing is for sure, it is a wine that is drunk young and that can be enjoyed with friends and a plate of pork ... In short, a true wine for friends ! A wine associated with youth and freshness and linked to gardens, like that of a parish priest or a worker where red fruits are often found, raspberries or even cherries. The year, we are going to find a beautiful vintage focused on black fruits, like blackberry or blackcurrant.

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He gives back what Beaujolais gave him

Now aged 80 years, he was born in the beautiful city of Lyon and spent his youth in the nearby Beaujolais, especially during World War II. It was during this period that he discovered and learned to love this terroir for good and to "indulge in wine".

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He regularly recounts how a caquillon could help him start his career as a literary journalist.. You don't know what a cackle is ? You should really pay a visit to Beaujolais quickly ... This is the name given to a small barrel of 10 to 20 liters.

"I was hired at Figaro Littéraire thanks to the miracle of Beaujolais. Maurice Noel, editor-in-chief and friend of Paul Claudel, bombarded me with questions about my readings and I was unable to answer […] I was not doing the business. He asked me where I came from, I told him that I was from Lyon and he told me his memories of the Figaro which had withdrawn to Lyon in the free zone […] Lyon corks, the pork drizzled with delicious Beaujolais. […] I told her that my mother had a property in Beaujolais and then suddenly I saw her face light up. He asked me if he could have a cackle against a check. I told her it couldn't be easier. That he would have it in 10 days ! And he took me on trial for three months. If there is no Beaujolais, I am not taken. "

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While the Beaujolais vineyard is regularly shaken by crises like the one of autumn on trading prices, Bernard Pivot is a conquered and convincing ambassador. He regularly seeks to break his frank image which sticks to his skin without giving him an overly elitist image..

"This is my way of helping Beaujolais ... And it needs to be helped, because the very economy of Beaujolais wine is not flourishing […] Everything we do to restore our image is positive. »Bernard Pivot

Jean-Nicolas Mouretin
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